CREATIVE - LATEST CAMPAIGNS	PAST CAMPAIGNS

This text is replaced by the Flash movie.	The requirement for this campaign was to create awareness around the offerings available at O.R Tambo such as Duty Free Mall, Restaurants, 24 Hour Banking, World Class Brands, Viewing Deck etc. Customers often perceive the airport to be expensive. The creative concept talks about a world to be discovered at ORTIA. The zipper referring to the Gautrain tracks and the zipper opening referring to the offerings available. The sites chosen for branding were light-boxes along the Gautrain route and coincided with the launch of the new Pretoria line. This campaign has proven to be hugely successful in creating awareness for our client. poster 1 poster 2 poster 3
This text is replaced by the Flash movie.	Musgrave Centre is currently undergoing a R140 mil redevelopment. The objective of this redevelopment is to enhance the existing tenant mix at Musgrave Centre and to re-entrench Musgrave as a premium shopping destination. Taking this into account, as well as the change in demographics of the area, a "new" Musgrave brand look will emerge alongside the physical changes in the centre. The brand will strive for high standards to regain its strong foothold in the retail industry. The new Musgrave logo and artwork has taken into account the diverse and cosmopolitan shopper profile which exists, and appeals to the aspirations of all our shopper. Musgrave Centre is chic, stylish, aspirational and family oriented! poster 1 poster 2 poster 3 poster 4 poster 5
This text is replaced by the Flash movie.	Tyger Valley Centre is currently undergoing a major refurbishment, extending the centre by an extra 8000m" - from 82 000m" to 90 000m". The centre will be transformed in to a more chic and modern design approach that will deliver clean lines and a fresher outlay. The centre will also be re-branded by introducing a new corporate logo. Artwork has been re-designed to compliment the fresh, chic and modern look of the new centre. The new look of the centre will be revealed in March 2012, with the bulk of the construction finished by December 2011. We will keep to our promise that --- It's going to WOW you. poster 1 poster 2 poster 3
This text is replaced by the Flash movie.	The Zone @ Rosebank is such a fresh, fun experience you'll need new words to describe it. From top local and international brands to trendy restaurants and coffee shops . Be sure you get to The Zone for the Sidewalk Sale. 119 stores, 40 new stores, Go brand yourself…. poster 1 poster 2 poster 3
This text is replaced by the Flash movie.	StreamThru launched at O.R. Tambo International Airport is a mobile application aimed at assisting passengers to navigate around our three International airports. The application is available as a FREE download at the airport through sadutyfree.com and carries no cost for data transfer. Passengers are able to get real time flight information, receive a 5 day weather forecast of their destination, locate retailers and access important information such as emergency services. There are additional features planned like the ability to estimate the time it will take to walk to the boarding gate from passport control as well as which carousel your baggage will be located. poster 1 poster 2 poster 3